Community Report May 7, 2015

Designing the Future of Our Community Together:
Pensacola Beach, Pensacola & Perdido Key


Destination 2020 is a community initiative led by Visit Pensacola, Inc. to engage community members from Pensacola, Pensacola Beach and Perdido Key in identifying opportunities to enhance our community and assets in a way that positions us as a great place to live and visit.


Visit Pensacola, Inc. is an destination marketing organization (DMO) dedicated to positioning the Pensacola Bay Area community as a world-class travel destination. By developing a comprehensive 5-year strategic plan, we will provide a road map for tourism as an economic engine for our community. The strategic team will identify critical issues and opportunities that will drive success over the next 5 years.

The plan’s areas of strategic focus will be defined through the analysis of information gathered through a multi-pronged approach:

  • interviews and surveys with key opinion leaders
  • research of model communities
  • review of local tourism data
  • insights from tourism experts
  • six community dialogues
  • online community survey

Earlier this year we held the Destination2020 Summit followed by six community dialogues to gain your perspectives and ideas on how to “rev up” tourism as an economic engine for our community.

Approximately 300 people attended the Destination2020 Dialogue Sessions held in January and February.  

Additionally, approximately 200 community citizens and business owners participated in an online survey distributed to community members between March 26, 2015 and April 9, 2015. 

All of the data and information gathered from the six community sessions and community survey have been analyzed to produce themes that community members have identified as important. 

Please join us on May 7th at the Historic REX Theater in Downtown Pensacola as we unveil the 5-Year Destination2020 Strategic Plan. 

  • Date: Thursday, May 7, 2015
  • Time: 1:30pm - 3:00pm
  • Location: REX Theater (18 N. Palafox St.)
There will be accommodations for the hearing impaired.  Please advise usher if you will require these services. 
This is a public meeting and all are welcome to attend; however, seating for the Destination 2020 Community Report is limited, so we ask that you please RSVP to ensure your seat.






On May 7, 2015 the Destination 2020 5-Year Strategic Plan will be unveiled to the public at the newly restored and renovated REX Theater in Downtown Pensacola. This strategic plan is a starting point for further developing our community and assets and incorporates data and feedback provided from community leaders, the community dialogues, surveys and market research. 

what you need to know about the presentation

  • Seating is limited and on first-come, first-serve basis.
  • RSVP to ensure a seat
  • Snacks and beverages will be provided.
  • Meeting locations are handicap accessible. Please let us know if your participation requires other special accommodations.
  • An American Sign Language interpreter will available at the session for those who are deaf, hard of hearing or hearing impaired.


Interested in attending? Please RSVP using the button below. This is an open community meeting, but seating is limited. Please RSVP to ensure your seat.


The Historic REX Theater, Downtown Pensacola

May 7, 2015 • 18 N. Palafox st. • 1:30p - 3:00p


Please send media inquiries to Caron Sjoberg