On May 7, 2015, we shared the Destination 2020: Designing Our Future Together Report with the Greater Pensacola Bay Area community. 

This living strategic document is a product of a 9-month research process that engaged a wide range of community stakeholder opinions, relevant research about industry trends and current visitor behaviors, as well as the best practices in the destination marketing industry. 

More than 300 community members from all walks of life and from all areas of Escambia County participated in this process. Together, we were guided by our desire to creating a community where people want live and visit—sharing perspectives on our community strengths and aspirations, as well as things we need to work on. 

Now, I’m proud to share the results of the past four months with you; however, our work is just beginning. Through September, we will continue to engage community voices to finalize our tactical plan for implementation in October 2015. 

I encourage you to continue being part of this process with me. You will have the opportunity to contribute your ideas to the final tactical plan by signing up for one or more committees using the form below. 

I look forward to the future we will design together.


Steve Hayes, President
Visit Pensacola, Inc.